Protected: Building a high-performing design team: Strategies and results
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UXtomorrow is a design community initiative that originated from a series of meetups organized by Mary O’Gorman and Marie Hedigan in Dublin. UXtomorrow aimed to create a platform for designers to connect and contribute to the local design community. This case study explores the evolution of UXtomorrow…
This case study showcases my experience as a design leader in a demanding product environment. Joining a team with low morale, a lack of clear vision, and legacy product issues, I aimed to leverage my design and leadership skills to guide the product, foster collaboration, motivate the team, connect with users, and improve cross-departmental cooperation.
During my tenure at an agency, I had the opportunity to work on an exciting project—a redesign of a BioScience website for a client in the Pharma industry. Although initially unfamiliar with the industry, I delved into thorough research to gain a solid understanding of their unique requirements and challenges. My role was to synthesise research, plan flows, lead the designs of the checkout flow, product listing page and product details experiences. This case study highlights how my design and UX skills were instrumental in delivering a successful solution.
During my time as a member of Continuum’s award-winning UX team, I had the opportunity of collaborating with talented designers and developers on various projects. Among them, my work with iDmobile, an innovative telecomms company offering personalized and adaptable phone plans online, stands out. This case study highlights my role in designing the user experience for iDmobile’s website and billing dashboard experiences.
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